Growthcraft / Insights

Insights

Practical, no-fluff guides to the growth problems we're built to solve — footfall, conversion, digital transactions, and building a business that's genuinely customer-led. Straight answers, real numbers.

Retail growth

How to grow retail footfall

The three levers that move store traffic, why footfall only counts alongside spend per visit, and how to make it a weekly trading discipline.

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Digital growth

How to improve ecommerce conversion

Find where customers drop off, fix the moments that matter most to conversion, and prioritise every change by revenue — not opinion.

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Digital growth

How to grow digital transactions

The equation behind transaction growth, why traffic without conversion is wasted spend, and how to grow web and app together.

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Customer experience

How to improve customer experience in retail

Find the moments of truth that drive revenue, fix them across store and digital, and measure CX by footfall and spend — not just NPS.

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Growth strategy

How to become a customer-led business

What customer-led really means, and the shifts in decisions, metrics and operating model it takes — without losing commercial edge.

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Change & delivery

How to embed a customer-centric culture

Why culture programmes fail, and the four levers — leadership, metrics, rituals and frontline behaviours — that make one stick.

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Got the problem, not the plan?

Tell us the number you need to move — footfall, conversion, repeat purchase, margin — and we'll tell you, straight, whether and how we'd fix it.