Growthcraft is a growth strategy and retail growth consultancy for consumer businesses. Where growth will come from, what it's worth, and what to invest behind — customer growth, channel strategy, market entry and the business case that survives a board meeting. Then we stay and deliver it.
Which customers to win, keep and grow — acquisition, retention and lifetime value planning grounded in your data, with targets that translate into channel and experience plans.
New markets, new channels, new audiences — where to play and how to enter, pressure-tested against demand, economics and competition before you spend.
Turning strategy into a fundable plan: sizing, sequencing, and the board-grade business case — so investment follows the growth math, not the loudest voice.
For destinations and multi-audience businesses: audience strategy spanning visitors, community and partners, connected through digital products and lifecycle journeys.
A national tourism destination with world-class assets and no connected way to grow its audiences — cultural experts, corporates, community and tourists were engaged ad hoc, and digital channels weren't converting interest into visits and spend.
Built the audience engagement ecosystem from research up — 50+ stakeholder interviews and 10 co-design workshops across government and ministry-level partners — then translated it into a three-year growth roadmap across digital and physical experience. Directed the strategy, customer experience design and delivery oversight of the destination's mobile app and revamped website.
Digital became the growth engine: app revenue more than tripled year on year and site traffic multiplied — giving the destination a direct, ownable channel to every audience segment.
We define where growth will come from, what it's worth, and what to invest behind it — customer growth strategy, market and channel strategy, and a board-grade business case. Then we stay and deliver the plan, rather than handing over a deck.
Every strategy comes with a delivery plan attached and is pressure-tested against demand, economics and competition before you spend. We prioritise investment by the growth math, not the loudest voice — and we own the outcome through delivery.
For a national tourism destination, our customer growth strategy and three-year roadmap helped grow mobile app revenue 240% year on year with an 8.5× increase in website traffic.
Tell us what you're trying to move — we'll tell you, straight, whether and how we'd fix it.