Growthcraft offers growth strategy consulting for consumer businesses. Where growth will come from, what it's worth, and what to invest behind — retail growth, customer growth, channel strategy, market entry and the business case that survives a board meeting. Then we stay and deliver it.
Which customers to win, keep and grow — acquisition, customer retention and lifetime value planning grounded in your data, with targets that translate into channel and experience plans.
New markets, new channels, new audiences — where to play and how to enter, pressure-tested against demand, economics and competition before you spend.
Turning strategy into a fundable plan: sizing, sequencing, and the board-grade business case — so investment follows the growth math, not the loudest voice.
For destinations and multi-audience businesses: audience strategy spanning visitors, community and partners, connected through digital products and lifecycle journeys.
Growth rarely leaks everywhere at once — it leaks in one place, and most businesses are investing against the wrong one. Seven questions will tell you which of the four gaps is costing you most, and the three moves that close it.
Find your growth leak →A customer growth strategy that took a destination’s app revenue up 240%.
A national tourism destination with world-class assets and no connected way to grow its audiences — cultural experts, corporates, community and tourists were engaged ad hoc, and digital channels weren't converting interest into visits and spend.
Built the audience engagement ecosystem from research up — 50+ stakeholder interviews and 10 co-design workshops across government and ministry-level partners — then translated it into a three-year growth roadmap across digital and physical experience. Directed the strategy, customer experience design and delivery oversight of the destination's mobile app and revamped website.
Digital became the growth engine: app revenue more than tripled year on year and site traffic multiplied — giving the destination a direct, ownable channel to every audience segment.
We define where growth will come from, what it's worth, and what to invest behind it — customer growth strategy, market and channel strategy, and a board-grade business case. Then we stay and deliver the plan, rather than handing over a deck.
Every strategy comes with a delivery plan attached and is pressure-tested against demand, economics and competition before you spend. We prioritise investment by the growth math, not the loudest voice — and we own the outcome through delivery.
For a national tourism destination, our customer growth strategy and three-year roadmap helped grow mobile app revenue 240% year on year with an 8.5× increase in website traffic.
Tell us what you're trying to move — we'll tell you, straight, whether and how we'd fix it.