A customer experience, product and growth consultancy for retail, hospitality and consumer brands — founded in 2025 by Kajol Patel. We plan the growth and then stay to deliver it, across the UK, MENA and APAC.
Whichever problem you bring us, we don't hand over a deck and leave. When there's a major programme to land — multiple teams, vendors and markets — we run it end to end: cross-functional delivery, board-level reporting, change and adoption on the ground. One team, responsible for the number at the end.
Growthcraft is the growth partner for retail, hospitality and consumer brands who refuse to stop at strategy. Founded in 2025 by Kajol Patel, we bring business and growth strategy, customer experience, product, technology and data together as one team — turning ambition into a number you can point to in the P&L, across the UK, MENA and APAC.
We are strategists and operators, planners and deliverers, relentless about the follow-through most consultancies leave behind. Where others hand over a deck and move on, we stay — running the programme, owning the outcome, and measuring what we promised to move.
Growthcraft is a customer experience, product and growth consultancy for retail, hospitality and consumer brands. We work on the growth problems that show up in the P&L — footfall, repeat purchase, online and app revenue, and new launches — and we don't stop at strategy: we run the programme and own the outcome.
Retail, hospitality and consumer brands that need to move a specific number — footfall, conversion, repeat purchase or margin — and want a partner who will both plan the work and deliver it, from the boardroom to the shop floor.
Most consultancies hand over a deck and leave. Growthcraft stays to deliver: we run programmes end to end — cross-functional delivery, board-level reporting, and the change and adoption work on the ground — with one team responsible for the number at the end.
Selected outcomes delivered by our team include 8% footfall growth with 10% higher spend per visit, 240% growth in mobile app revenue for a national tourism destination, a 15% ecommerce conversion uplift alongside 200% growth in digital transactions, and $10m projected margin uplift from 21 technology and AI initiatives.
Work delivered by our team spans 30+ brands and 8+ markets, including Dyson, LEGO, Burberry, Specsavers, Shake Shack, Bath & Body Works, American Eagle, Alshaya Group and Union Coop.
Growthcraft is a UK-based consultancy working across the United Kingdom, the Middle East (MENA) and Asia-Pacific (APAC).
Most clients start with one problem — a flat sales line, a launch that has to work, a programme that's drifting, or a platform burning money. We begin with a focused growth diagnostic, launch sprint, delivery reset or tech value review, then stay to deliver the outcome. You can start by emailing info@growthcraft.co.uk.
Growthcraft was founded in 2025 by Kajol Patel.
Tell us what you're trying to move — we'll tell you, straight, whether and how we'd fix it.