D2C and channel growth for consumer brands — own D2C and Shopify, Amazon and marketplaces, TikTok Shop and social commerce, retail media and the mix across them. We don't just advise on channels; we run and optimise them, pointed at profitable growth.
Your owned channel as the profit engine — storefront and merchandising, conversion-rate optimisation, retention and CRM, subscription and lifecycle — so more of your demand lands where the margin is best.
Winning on the marketplaces your customers actually buy on — listing and content optimisation, catalogue and operations, ratings and buy-box, and marketplace advertising run as a profit line, not a cost.
Turning social demand into sales — TikTok Shop, live and shoppable content, and the creator and affiliate engine behind it, built so attention converts instead of just racking up views.
Retail media networks and paid channels planned and bought against incrementality — spending where each pound genuinely adds sales, and cutting what only looks good in the platform dashboard.
Where to play and how hard — the role of each channel, the unit economics across them, and the mix that compounds growth rather than cannibalising itself. Pressure-tested before you spend.
The always-on growth loop — conversion, basket, repeat purchase and lifetime value, measured honestly with incrementality and a single view of channel contribution, reviewed week on week.
Optimising the channel and the journey — not just buying more traffic — lifted conversion and multiplied digital transactions.
A consumer brand pouring spend into traffic while the channels underneath leaked — conversion soft, the journey disjointed across store and .com, and no honest view of what each channel actually contributed.
Rebuilt the journey end to end and optimised the channels around it — conversion, merchandising, retention and the measurement to see channel contribution clearly — then ran it as a weekly trading discipline rather than a one-off project.
A 15% uplift in ecommerce conversion alongside 200% growth in digital transactions — more profitable growth from the same demand, because the channels and journey were fixed, not just fed more spend.
Own D2C and Shopify, Amazon and marketplaces, TikTok Shop and social commerce, and retail media — plus the channel mix and unit economics across them. We manage and optimise each against profitable growth, not vanity revenue.
Hands-on. We set the channel strategy, then run and optimise the channels — conversion, retention, merchandising, media and operations — with one team accountable for the commercial number.
By unit economics and incrementality, not channel fashion. We model contribution by channel — acquisition cost, conversion, repeat and margin — and shift spend to where each incremental pound pays back.
Selected outcomes include a 15% uplift in ecommerce conversion alongside 200% growth in digital transactions, and 240% growth in a destination's mobile app revenue — by fixing the journey and optimising channels, not just buying traffic.
Tell us what you're trying to move — we'll tell you, straight, whether and how we'd fix it.