Growthcraft / AI

AI agents that earn their keep.

Applied, agentic AI for consumer brands. We design, build and run AI agents that automate the work and surface the revenue — connected to your real data, with humans in control. Not an AI strategy deck. Working software, shipped and run.

What we help with.

AI revenue agents

Agents that connect your commerce, marketing and booking data — Shopify, Google, Mindbody and more — to surface where revenue is leaking and what to do about it, delivered as a plain-language summary your team actually reads.

Agentic workflows & automation

Multi-agent systems built on your live stack — CRM, Airtable, your tools — that handle sourcing, outreach, reporting and admin. Human-in-the-loop by design: actions are prepared as drafts for review, never fired off unchecked.

AI operations

Automate the weekly grind — channel performance reporting, customer-service triage, creator and influencer pipelines — so the team spends its hours on judgement, not copy-paste. Measured in hours saved and speed gained.

AI enablement & AI 101

Hands-on programmes that leave your team able to run and extend the tools themselves — not dependent on us. A practical AI 101 workshop, then the playbooks and guardrails to keep building.

Use-case prioritisation with a business case

Which AI bets are worth making, and which are hype — sized against real payback, feasibility and risk, so you invest where it moves a number, not where it's fashionable.

Built, not theorisedOur founder builds AI products

Pulse — askpulse.co

Founder-built: an AI revenue agent for consumer SMBs that connects Shopify, Google and Mindbody data and flags where revenue is leaking, with a WhatsApp daily-summary format in testing with studio owners. Stack: Vercel, Supabase, LLM APIs.

Agentic CRM, recruitment firm

Designed and built a four-agent system — sourcing, business development, marketing and an executive assistant — on a live Airtable CRM, with human approval built into every workflow and actions prepared as drafts for review.

Case study · Facetheory (UK skincare brand)

AI operations that gave the team 5 hours a week back.

As AI operations advisor, we built the agents that took reporting and admin off the team's plate — and taught them to run it themselves.

The problem

A fast-growing skincare brand with a lean team spending hours each week on manual channel reporting, customer-service triage and creator-gifting admin — time that should have gone into growth.

What we did

Built AI agents to automate weekly channel performance reporting, customer-service triage and the creator-gifting pipeline — with human approval built into each workflow. Then ran a three-hour hands-on AI 101 programme so the team could operate and extend the tools without us.

The result

Around five hours a week saved on reporting and automation, operational speed up roughly 10%, and a team that can now build on the tooling itself — AI that pays back and sticks.

5hrs/wk
Saved on reporting & automation
10%
Improvement in operational speed
3hr
Hands-on AI 101 programme run for the team
Frequently asked

AI agents & applied AI — questions.

What does an AI agent do for a consumer brand?

An AI agent carries out a real business task end to end — producing your weekly channel report, triaging customer service, running a creator-gifting pipeline, or flagging where revenue is leaking across Shopify, Google and booking data. We build agents wired into your real systems, with human approval built in.

Is this AI strategy, or actual implementation?

Both — but we lead with building. We don't hand over an AI strategy deck and leave; we design, build and run the agents, then train your team to extend them. Our founder builds AI products (Pulse, an AI revenue agent for consumer SMBs), so this is hands-on engineering, not advice from the sidelines.

How do you keep AI agents safe and under control?

Human-in-the-loop by default. Agents prepare actions as drafts for a person to review and approve, rather than acting unchecked — the speed of automation with the judgement and accountability of your team.

What results has your AI work delivered?

For Facetheory we automated weekly reporting, customer-service triage and creator gifting — saving ~5 hours a week and improving speed by 10% — then upskilled the team to run it themselves.

Sound like your problem?

Tell us what you're trying to move — we'll tell you, straight, whether and how we'd fix it.